Behind Sprite's first-ever global rebrand, Advertising
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Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
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Behind Sprite's first-ever global rebrand, Advertising
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Looking back at Sprite's refreshing redesign from 2022, by Sjors Roelofs
Behind Sprite's first-ever global rebrand, Advertising
Behind Sprite's first-ever global rebrand, Advertising
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