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The media promotion by the beer maker led to a backlash of transphobic comments and a boycott by some drinkers.
Transgender Influencer Dylan Mulvaney Criticizes Bud Light Over Lack of Support - WSJ
Bud Light sales dip after trans promotion, but boycotts often don't last : NPR
Bud Light Backlash: a Timeline of the Controversy
Trump defends Bud Light in wake of its controversial ad
Bud Light sales still down after Dylan Mulvaney controversy
Dylan Mulvaney says Bud Light hasn't supported her amid transphobic backlash
Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash - WSJ
Influencer Dylan Mulvaney condemns Bud Light's response to transphobia
Anheuser-Busch breaks silence after Bud Light's Dylan Mulvaney controversy
Bud Light executives put on leave after Mulvaney campaign - CBS News