Bud Light: Bud Light After Effect? American Beer Sales Plummet to 24-Year Low
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Americans' consumption of alcoholic beer has reached its lowest point since 1999, a recent industry report indicates. The company most affected has been Anheuser Busch, the producer of Bud Light, which experienced a decline following a conservative boycott in the previous year due to its promotional collaboration with transgender influencer Dylan Mulvaney. Can a single collaboration really doom an industry? Let's find out., World News, Times Now
Americans' consumption of alcoholic beer has reached its lowest point since 1999, a recent industry report indicates. The company most affected has been Anheuser Busch, the producer of Bud Light, which experienced a decline following a conservative boycott in the previous year due to its promotional collaboration with transgender influencer Dylan Mulvaney. Can a single collaboration really doom an industry? Let's find out.
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